SwapOnce was started by a group of professionals and friends that were frustrated by the number of business cards that they found themselves collecting every time they met associates, especially after network meetings and events, as well as the waste of unused personal cards every time something in their own careers changed. Inevitably, most of these cards would pile up in the drawer of a desk and in some cases straight in the dirt bin!

Even on a personal level, every time that a member in their social circles or family changed their contact details, they wouldn't automatically be updated.

So they thought, wouldn’t it be cool if you could just "swap contact details once" and be updated forever...