Brand Resources and Guideline

The Swap Once brand guidelines have been put together to ensure a consistent and high quality design using the brand.

Our Logo

  • The Swap Once logo should be used at a perfect horizontal angle, with no rotation.
  • The margin is always defined by the relative height of the letter ’S’ (the first letter in the brand name).
  • Recommended minimum size: 14mm (width).

Reversed

  • The logo can also be used in reverse. It must always be white out of one solid colour. Do not use the logo over a pattern or photograph.

Other acceptable variations

App Icons

Brand Colors

  • #45BA1B

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  • #45BA1B

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  • #45BA1B

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  • #45BA1B

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  • #45BA1B

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Type - Fonts

The Swap Once brand should use the
Bariol font family when possible.

Bariol Thin
Bariol Light
Bariol Regular
Bariol Bold

The above font family also has all the above weights in italic form which can be used where appropriate. Additionally, for high legibility at small type size, the Verdana family should be used, generally this will be the regular weight.

Logo - Incorrect Usage

The follow examples are all incorrect uses of the Swap Once logo and should be avoided. There are many more extreme ways to incorrectly use the logo not shown here.

Download

Our brand assets can be downloaded from the link below.
You can also read the full branding guideline from the PDF.

If you have any questions/queries about our Branding guideline, please contact us :)